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We are a boutique market feasibility firm for senior housing. We combine analytical expertise in all senior housing types with practical experiences.

OUR SERVICES

See What We Have to Offer
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Market
Feasibility
Report

 

Our Market Feasibility Report allows us to assess a site’s quantitative & qualitative market traits for development or acquisition.

(For Independent Living - IL,
Assisted Living - AL, & Memory Care - MC)

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Pricing
Analysis

 

Our Pricing Analysis allows us to assess a community’s pricing vs. local competitors and to evaluate its price value proposition.

(For Independent Living - IL,
Assisted Living - AL, & Memory Care - MC)

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This comprehensive SNF market analysis tool allows the client to measure trends, competition, market health, & more.

(For Skilled Nursing Facilities - SNF)


What We Don't Offer

We don’t perform appraisals or offer lender studies. Our reports always discuss the pros and cons of a project. While such analysis is useful for making an investment decisions, it often is not helpful for raising capital because it highlights a project's risks as well as opportunities.

 

WHO WE ARE

Meet the Senior Housing Analytics Partners
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Stephanie Anglin, Principal

Stephanie has wide-ranging experience in both seniors housing and consulting with a focus on finance and development. Prior to SHA, she was a Vice President at Sunrise Senior Living in both the Development and the Capital Groups. She led the negotiation and structuring of joint venture deals with institutional investors as well as the closing of hundreds of millions of dollars of transactions into development portfolios which included the coordination of development, debt, and operations teams. She also worked closely with market feasibility, finance and operations personnel on the successful scaling up of the Sunrise development pipeline. Prior to Sunrise, she was a Senior Manager at PricewaterhouseCoopers.  She has an MBA from Columbia Business School and a BBA from The College of William and Mary.


Phil Downey, Cofounder

Phil has played a seminal role in the birth and maturation of the American seniors housing industry and was a pivotal leader in the national rollout of multi-brand businesses for Sunrise and Marriott. While with Sunrise and Marriott he directed product development, market selection / location strategy, and project-specific market analysis initiatives resulting in the creation and roll-out of over $2 billion of multi-branded seniors housing communities in all major markets in the U.S. & Canada. He has also served as Chairman of the American Seniors Housing Association as well as on executive committees in the Assisted Living Federation of America and the National Investment Center for the Senior Living Industries. He has been guest faculty at the Erickson School of Aging at the University of Maryland, Baltimore County. Phil holds a BA from the University of Illinois, and a Masters in City and Regional Planning from Rutgers University.


SHA also regularly teams on projects with ROCKWOOD PACIFIC to bring complementary skills and experience.

 

OUR APPROACH

Learn About Our Experience and Process
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Deep Experience

Partners together have 50 years of senior housing experience.

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Quantitative Comparisons

Decile rankings vs. senior housing peer groups

 

 

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Qualitative Assessment

No simplistic “net-need” calculations; Instead, weighing a wide range of feasibility factors

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Primary Research on Planned Supply

Calling municipalities to identify nearby new competitors that are not reflected in industry databases

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Broad Geography

For IL, AL, and MC: Top 140 metro markets covered by NIC MAP. 
For SNF: Nationwide

 
 

 
 

How it Works

To assess market feasibility, SHA weighs a range of demand and supply statistics using, among other methods, decile comparisons to large samples of senior housing peers.

 
 

Contact Us
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For more information, please call (571) 781-4420‬ or email one of our team members by clicking the buttons below.

 

Senior Housing Analytics is based in
the Washington, DC area.